WHAT WE DO

An international holding group that nourishes subsidiaries and provide overall direction of the portfolio of businesses contained.

The group launched in 2006 with opening the first Ceramic Home showroom in Al-Azeziyah area, from there onward business started expanding into opening numerous showrooms and expanded to lighting, engineering, smart systems and more. The group focuses on industries that serve the residential and commercial markets by enhancing living standards through providing high quality solutions, products and services in a cost effective manner.

OUR PASSION

We exist to serve the general public and enhance their living standards by providing only the best of solutions and professional products at an effective total cost of ownership. We build brands that will endure for the next 100 years and beyond.

OUR UNIQUE FRANCHISE MODEL

We look for partners that buy into our vision, our franchisees or natives to the area of operation, their involvement is on the overall follow up and growth of the business while we manage the whole operation for them.

BRAINSTORMING

We sit with potential partners, explore synergies, assess the market and brainstorm on the model to proceed.

BRANCH DESIGN

We agree the location and provide branch design, we take over at the finishing and preparation stage to get branch ready for operations.

COMPLETION

We man the branch and conduct an opening ceremony and resume operations.

OUR COMMITMENT

We are committed to upholding our most cherished values in every project and venture we take on.

We value trust, transparency, excellence, uniqueness and unity of purpose.